Why Is Advertising Important?

Advertising is important because it helps companies share information about their products or services with a lot of people.

Advertisements can be found in many different places:

  • on TV and radio
  • in newspapers and magazines
  • on the Internet (on web pages, on social media websites (on Facebook, Instagram, YouTube, etc.)
  • outdoors on billboards, on buses and trains, on bus stops and benches
  • in shops and shopping centres
  • on products packaging
  • on signs, uniforms, posters during sports events, concerts and festivals
  • in computer games and phone apps.

Word List

advertisement, advert, ad 
An advertisement (or ad) is a message that tells people about a product, service, event, or idea. The goal is to make people interested in it and maybe buy it or do something about it. Ads can be seen or heard in many places, like on TV, radio, websites, newspapers, magazines, and on big signs outside.

Advertise means to tell people about a product, service, event, or idea to make them interested in it. When you advertise, you are trying to get people to buy something or take action.

Advertising is the activity or process of creating and sharing advertisements. It’s the work done to promote products, services, events, or ideas. Advertising is important.

While “advertising” is commonly used as a noun, it can function adjectivally in phrases like these to describe things related to the process of advertising:

  • advertising campaign: A series of advertisements promoting a particular product or service
  • advertising agency: A company that creates and manages advertisements for other companies.

Here are a few reasons why advertising is so useful:

  • Advertising lets people know that a product or service exists. For example, if a new phone is released, ads help to know that it is available for purchase.
  • Ads provide important information about what a product does, how much it costs, and where you can find it. This helps customers make decisions about what to buy.
  • Advertising helps companies compete with each other. When a company advertises its products well, it can attract more customers, which can lead to better sales.
  • Good advertising can make a product seem interesting or exciting, which can encourage people to try it out.
  • Advertising supports the economy. It creates jobs in various sectors like media, marketing, and sales. Also, when people buy more products, companies grow, which can lead to more jobs and better products.

Slogans are very important in advertising. They are short, memorable phrases that help people remember a product or brand. For example, Nike’s slogan “Just Do It” encourages people to go beyond their limits. Slogans are useful because they make it easy for customers to understand what a brand stands for and they help the brand stand out from others. This can make people more likely to choose that brand when they are buying something. So, a good slogan can really help a company be more successful.

Some slogans are so memorable that they become a part of popular culture.

Here are a few of the most famous ones:

  • Nike: “Just Do It” – This simple slogan is inspiring and encourages people to push themselves.
  • McDonald’s: “I’m Lovin’ It” – This catchy phrase is easy to remember and reflects a positive experience with the food.
  • Coca-Cola: “Open Happiness” – This slogan invites consumers to experience joy and sharing through their product.
  • L’Oréal: “Because You’re Worth It” – This slogan promotes self-esteem and personal value, particularly in their cosmetics.
  • Apple: “Think Different” – This slogan encourages creativity and innovation.
  • KFC: “Finger Lickin’ Good” – This slogan emphasizes the tastiness of KFC’s food, suggesting it’s so good you’d want to savor every last bit.
  • BMW: “The Ultimate Driving Machine” – This slogan emphasizes BMW’s commitment to providing a superior driving experience.
  • MasterCard: “Priceless” – Used in their advertising campaigns to suggest that while some things can be bought, the best experiences are priceless.
  • Verizon: “Can You Hear Me Now? Good.” – This slogan was used to assure customers of the reliability and wide coverage of Verizon’s mobile network.
  • Red Bull: “Gives You Wings” – This slogan is intended to suggest that Red Bull’s energy drink can enhance performance and increase energy levels.

Overall, advertising plays a crucial role in helping businesses grow and succeed by connecting them with customers and boosting their sales. Do you agree that advertising is important?

Tell why advertising is important, will you?