Louis Vuitton, a Synonym to Fashion and Luxury

Hello there! I’m Dasha and I’m sure you know that Louis Vuitton is one of the world’s leading international fashion houses. But have you heard that Louis Vuitton is famous for cases and purses of a light colour?

Louis Vuitton is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The label’s LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, jewelry, accessories, sunglasses and books.

HOW IT ALL BEGAN

When Louis Vuitton was only sixteen years old, he made a decision that would not only change his own life but the lives of his sons and future generations: he would become a trunk-master.

It was in 1837 that a 16-year-old Louis Vuitton arrived in Paris by foot and started apprenticing for Monsieur Maréchal – master of trunk making.

Louis Vuitton started manufacturing trucks on his own. His fame as a truck manufacturer grew intensively, which was influenced by the emperor Eugenia de Montijo, wife of Napoleon III.

In 1854, he founded his own workshop in Paris at 4 rue Neuve-des-Capucines. As rail and then road travel became an integral part of life, Vuitton’s business grew rapidly. LV suitcases were not only a status symbol, but also a practical purchase: they were and remain waterproof to prevent accidental damage to the items inside.

In 1872 Louis Vuitton introduced a new trunk design featuring a beige canvas and red stripes. The design was soon acclaimed by elites and is still a brand of rich and famous.

BUSINESS CONTINUITY

The children continued the father’s business: Georges Vuitton in 1892, Gaston Louis Vuitton in 1936, until entering the international market and the modern period in the company’s history. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese Mon designs in the late Victorian era.

In the 1950s, Louis Vuitton suitcases were a must-have for famous actresses who were traveling all the time. Anna Magnani took a whole set of luggage during a trip to Paris in 1960, and some models of suitcases often appeared on the pages of Vogue.

Casual clothing began to become more and more popular in the 60s and 70s. Louis Vuitton did not miss this trend and began to produce ladies’ handbags. The Speedy model, popular even in our time, became an object of desire among modern women after appearing in the episode of the sitcom “My Wife Charmed Me”.

In 1997, Marc Jacobs was appointed as a creative director of Louis Vuitton. His work gave a new life into the monogram. He made the new Monogram Vernis collection popular among his model friends, such as Naomi Campbell and Kate Moss.

Now, the brand has been existing for 169 years, but Louis Vuitton is still a synonym to fashion, luxury, exclusivity and high-quality which create high demand in the market for its products. Many celelbrities appreciate the brand as their favourite.